You definitely know the challenges you encounter when speaking with an adult audience is totally different from what you get with children audience. Before preparing your speech, there are very specific things you need to take into consideration in order improve the effectiveness of your speech. This module will help you learn those specifics. WHAT IS AUDIENCE ANALYSIS? First, an audience is one person or more people who listen to a speaker during a communication process. When speaking to an audience, some speakers say what they themselves want to hear. When you do so, you lose your audience. The power of a good speech lies in saying what your audience want and need to hear . How can you say what they want or need to hear if you do not know what they want or need? The process of learning who your audience is, what they are thinking, and how you can best reach them is called Audience Analysis . 1 It is the process of examining information ...